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A Look Back in Pictures

Celebrating our 15th anniversary on March 1, 2018 has lead us to reflect back on where we've come from and how we've evolved over the years.

Is SEO the same as it was 10 years ago?

If you ask someone what SEO (Search Engine Optimization) is, they will mostly likely tell you it’s about getting your website to rank high in Google search results. It’s common knowledge these days for tech people as well as just about anyone that uses the web. It’s also common knowledge that SEO is done through customizations on your website, blogging and social media activity.

The most basic relationship between a business owner and an SEO consultant is to discuss goals for business growth and have a web developer build a fancy website, incorporating keyword research into meta-tags and content. An ongoing plan is developed to create content for blogs and social media posts, with the assumption that these tasks will help your new website appear at the top of Google’s search results. This is the traditional idea of SEO. 

Will marketing budgets increase with the corporate tax cuts?

We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a few questions as we look forward into 2018.

How Is Artificial Intelligence & Machine Learning Used in Marketing?

There's no mistake that the topic of artificial intelligence has been showing up more and more in your newsfeed. It isn't just the people you are following, this technology is the hot topic everywhere and it doesn't seem to be cooling off.

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