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Will marketing budgets increase with the corporate tax cuts?

We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a few questions as we look forward into 2018.

How Is Artificial Intelligence & Machine Learning Used in Marketing?

There's no mistake that the topic of artificial intelligence has been showing up more and more in your newsfeed. It isn't just the people you are following, this technology is the hot topic everywhere and it doesn't seem to be cooling off.

What is the optimal keyword density percentage to use in a blog?

If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. Sounds like a simple formula, right? Well, there is actually a lot more to consider when using keywords and optimizing your webpage.

What is the optimal word count for a blog?

Wondering what the word count should be on your next blog? Turns out you aren't the only one with that question. The answer isn't as cut and dried as you might have hoped, but there is some good data out there and I've outlined a few guidelines. 

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