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Text in Facebook Ad Images

Posted by Morgan Tate on 17 Feb, 2021
If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason for this is that Facebook conducts research to “understand how different attributes of an ad affect ...
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Topics

PPC, Facebook

New 2020 Targeting Restrictions for Google Ads: What You Need to Know

Posted by Morgan Tate on 19 Aug, 2020
The Words
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and cre...
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Topics

PPC, Google

Google Shopping Ads 101

Posted by Morgan Tate on 6 Aug, 2020
Pictures of Google Shopping Ads with Prices and Ratings
What Are Google Shopping Ads? Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the pa...
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Topics

PPC, Google

5 Possible Reasons Your Google Ads Are Not Running

Posted by Morgan Tate on 12 Jun, 2020
Running Google Ads is not easy. There are many moving parts that need to be constantly monitored and tweaked in order to get the most out of...
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Topics

PPC, Google

Google Rejecting Ads for Malicious or Unwanted Software

Posted by Morgan Tate on 7 Apr, 2020
Malicious is such an ugly word. Am I right?
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Topics

PPC, Google
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