Text in Facebook Ad Images
If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason for this is that Facebook conducts research to “understand ...
Marketing Insights
Tailored marketing that grows with your business
New 2020 Targeting Restrictions for Google Ads: What You Need to Know
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the ...
Google Shopping Ads 101
What Are Google Shopping Ads? Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the page for product searches on Google, and they show up in ...
5 Possible Reasons Your Google Ads Are Not Running
Running Google Ads is not easy. There are many moving parts that need to be constantly monitored and tweaked in order to get the most out of your ads. Most of the time, given you know what you’re ...
Google Rejecting Ads for Malicious or Unwanted Software
Malicious is such an ugly word. Am I right?
Google Ads: Quality Score
What is a Quality Score in Google Ads? Google assesses the overall quality and relevance of your keywords and ads, then assigns a Quality Score rating based on the following: