Marketing Insights

Posted by Taylor White on June 16, 2017

Is it possible to conduct effective marketing campaigns with free tools (freemium resources)? I think the answer to this is yes, but I don't believe this can be your long-term strategy. Instead, this ...

Posted by Taylor White on May 24, 2017

HubSpot released their State of Inbound 2017 recently and I've only had a chance to briefly read it. I plan to go back and read it several more times and truly focus on each section and each fact so ...

Posted by adWhite Marketing Team on April 29, 2017

We believe in the power of marketing automation. There are multiple software options you can use to help make your marketing activities more efficient. At adWhite, we're partial to HubSpot, because ...

Posted by Taylor White on April 24, 2017

Are you familiar with industry specific marketing email statistics? I'm normally a temporary expert in this - looking up the stats as I begin to work with a new client. It's always good to know what ...

Posted by adWhite Marketing Team on April 11, 2017

Most purchase decisions are made based on an emotional connection to a brand, product or even a salesperson. That’s no surprise when we’re talking about something small, such as a pack of gum, a fun ...

Posted by Taylor White on April 4, 2017

The short answer is yes, there is nothing wrong with using stock photos in your marketing. BUT, it's not that simple. I believe that stock photos are a necessary evil, especially because many small ...