Is It Okay to Use Humor in Your Marketing?
Humor. Organizations often wonder if it’s okay to use humor in their advertising or marketing. Many times they want to, but are hesitant or afraid it will backfire. This is a valid concern, because ...
Marketing Insights
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State of Inbound 2016 Released
In fashion, September brings the most highly anticipated issues for the industry. Magazines spend months researching and compiling the latest trends, working together to create a comprehensive end ...
The Buyer’s Journey: Why & How to Customize Your Content Based on the Customer Lifecycle
The “Buyer’s Journey” refers to the typical process buyer’s go through when purchasing a product or service. It consists of three stages: Awareness Consideration Decision
Six Ways to Encourage Attention to Detail in Your Organization
Steve Jobs understood the importance of attention to detail in business better than anyone. He often reminded us, “Details matter, it’s worth waiting to get it right.”
Confused about Inbound Marketing? You're Not Alone
As a kid, I remembering laughing at jokes I didn’t understand, too embarrassed to admit I didn’t get them. Everyone else was laughing so it must be funny, right? Hilarious! In truth, most of the ...
Benefits of Incorporating Product Videos Into Your Marketing Strategy
These days, videos are a crucial part of a company’s overall marketing strategy. Businesses of all types and sizes use videos to show product demonstrations, elicit emotion and connect to build ...