An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important in the realm of social media, while it may seem difficult to translate it to such a platform. We’re here to answer your questions to make the process seamless.
In our last post, we challenged you to use demographics to target your market on social media. If you’re still puzzled on where to find general statistics to see where to use your social media sites, look no further – we’ve found the missing piece. Here is an infographic on the market segmentation of different social media websites.
“Target your market” is a topic discussed quite often… but many business owners still do not understand what that actually means. To level the playing field, targeting your market is crucial to your business’ ability to turn interactions into profits.
Today, we're talking web collateral. While you may understand the importance of collateral (brochures, promotional items, etc.) in spreading your business’s name, you might need some help developing that when it comes to the web. The real challenge in this case lies within using different media to communicate. Here are a few collateral ideas that will spread your message in a less conventional manner than the standard logo-infused brochure.
