In our last post, we challenged you to use demographics to target your market on social media. If you’re still puzzled on where to find general statistics to see where to use your social media sites, look no further – we’ve found the missing piece. Here is an infographic on the market segmentation of different social media websites.
Today, we're talking web collateral. While you may understand the importance of collateral (brochures, promotional items, etc.) in spreading your business’s name, you might need some help developing that when it comes to the web. The real challenge in this case lies within using different media to communicate. Here are a few collateral ideas that will spread your message in a less conventional manner than the standard logo-infused brochure.