Kleenex Video Campaign Strikes Emotional Chord
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the response the brand wanted. This particular video was created by ...
Marketing Insights
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6 Benefits of Creating Buyer Personas for Your Business
Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think ...
Inbound Marketing Terms 101
Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the world. When you get a group of accountants (or doctors, ...
adWhite Welcomes Emily O'Shaughnessy as Content Marketing Manager
adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creation, distribution and inbound marketing for adWhite and ...
What Is Inbound Marketing, Anyway?
These days, inbound marketing is the leading marketing method for companies that want to grow their business. The most successful organizations have embraced the inbound method to attract prospects, ...
10 Small Business Digital Marketing Trends for 2016
Happy New Year! Now is the time many of us feel optimistic and motivated for a fresh start. The holiday madness is over, and January provides a perfect opportunity to focus on updated goals and ...