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Marketing Budgets

Will marketing budgets increase with the corporate tax cuts?

We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a f...
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How Is Artificial Intelligence & Machine Learning Used in Marketing?

There's no mistake that the topic of artificial intelligence has been showing up more and more in your newsfeed. It isn't just the people yo...
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What is the optimal keyword density percentage to use in a blog?

If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of ...
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What is the optimal word count for a blog?

Wondering what the word count should be on your next blog? Turns out you aren't the only one with that question. The answer isn't as cut and...
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How Do Internal and External Links Affect SEO?

You’ve probably noticed when you click on a link that sometimes it opens in a new browser window and sometimes you are automatically redirec...
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