Blog

Freemium Sales & Marketing Tools

Is it possible to conduct effective marketing campaigns with free tools (freemium resources)? I think the answer to this is yes, but I don't believe this can be your long-term strategy. Instead, this path should only be taken in order to pr...
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The State of Inbound - 2017

2017 State of Inbound
HubSpot released their State of Inbound 2017 recently and I've only had a chance to briefly read it. I plan to go back and read it several m...
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Getting Started With HubSpot

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We believe in the power of marketing automation. There are multiple software options you can use to help make your marketing activities more...
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Industry Specific Marketing Email Statistics

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Are you familiar with industry specific marketing email statistics? I'm normally a temporary expert in this - looking up the stats as I begi...
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Most Purchase Decisions are Based on Emotion – Is Your Brand Positioned to Connect?

Most purchase decisions are made based on an emotional connection to a brand, product or even a salesperson. That’s no surprise when we’re t...
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