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adWhiteCoreValue

Core Values Matter

As chief bean counter at adWhite, I get a slightly different view of the work and effort that goes into the many tasks that drive successful inbound marketing results for our clients. I’m a little bit on the outside looking in, hearing the ...
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How to Use “Source” Meta Tags to Syndicate Content to Other Domains

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With the need to diversify the mediums where we publish content, sometimes it’s a good idea to reuse content we already have, especially if ...
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The Good Side of Social Media

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This is a little bit of a self-help post. I'm a mother of two teenagers, so I'm well aware of the bad side of social media. However, I'm als...
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What Are Alt Tags?

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Rule number one for alt tags: they are not alt tags, they are alt attributes, also called alt text. A tag is an HTML element, for example, `...
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The Benefits of Cloud-Based (Accounting) Software

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When we started our marketing firm, there were a few essentials we quickly discovered we needed. One of those was accounting software that w...
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