Getting to Know LinkedIn
I'm on LinkedIn...finally!!! I'm a little behind the times, that's OK, I can handle that. I've been active on a few other social channels - Instagram and Twitter - for some time. I never got a ...
Marketing Insights
Tailored marketing that grows with your business
Dark Mode in Email Clients
Dark mode has come to email clients. I first noticed it in my iPhone on Outlook. It's a feature I have been wanting to use in my phone since I first saw it in macOS and I've been using it for a long ...
The Power of Customer Loyalty Programs
I remember when I signed up for my first customer loyalty program. It was at the urging of my husband during my checkout at a Hallmark store many years ago. I can recall them asking me to sign up and ...
What is a Considered Buy?
Every Sunday afternoon, I race through the grocery store picking the same items off the shelves that I purchased the week before. In preparation mode for another busy week, my only consideration is ...
The Power of Social Media Planning
Planning is obviously important when it comes to how your business operates - and it applies to social media as well. You probably know what message you want to send, but the execution is a little ...
Superb Customer Service Sets The Tone and Sets You Apart
I recently escaped for our family summer vacation. The beginning of the trip was the typical experience — stressful airport check-in and security lines, warm airplanes with a variety of scents ...