Marketing Insights

Posted by adWhite Marketing Team on December 7, 2016

HAPPY DECEMBER! Are we having fun yet? If you’re like us, you’re probably wondering where the year went. How is it possible that we’re already listening to Christmas music and our feeds are inundated ...

Posted by adWhite Marketing Team on November 30, 2016

Here's a press release regarding The Houston Business Journal's ranking for largest Houston-area advertising agencies. Spoiler alert: we made the cut!!

Posted by adWhite Marketing Team on October 26, 2016

Corporate giving comes in many forms. Some organizations offer an employee match program, while others allot a certain amount of paid hours for their employees to volunteer. Companies often support ...

Posted by adWhite Marketing Team on October 11, 2016

Humor. Organizations often wonder if it’s okay to use humor in their advertising or marketing. Many times they want to, but are hesitant or afraid it will backfire. This is a valid concern, because ...

Posted by adWhite Marketing Team on September 20, 2016

In fashion, September brings the most highly anticipated issues for the industry. Magazines spend months researching and compiling the latest trends, working together to create a comprehensive end ...

Posted by adWhite Marketing Team on September 13, 2016

The “Buyer’s Journey” refers to the typical process buyer’s go through when purchasing a product or service. It consists of three stages: Awareness Consideration Decision