When onboarding a new client, we typically request access to their Google accounts, both AdWords and Analytics, if they have them. It’s not uncommon for clients to have no idea how to fulfill this request — that’s why they’re hiring someone to handle the accounts for them, right?
Should my business be on Facebook?
The short answer here is: Yes. Here are some stats we found on SearchEngine Journal that show just how big Facebook is and what kind of exposure it can give your business:
- 700 million daily users
- 150 billion connections
- 25% of Facebook users checking their accounts five or more times per day
- More than 645 million views on local business Facebook pages and over 13 million comments in an average week
- 33% of millennial consumers say they’re more likely to buy from a company if it has a Facebook page
If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. Sounds like a simple formula, right? Well, there is actually a lot more to consider when using keywords and optimizing your webpage.