Understanding Social Media KPIs
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if ...
Marketing Insights
Tailored marketing that grows with your business
Reaching Your Audience Through the Power of Social Media Marketing
Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience. Facebook ...
Calculating Customer Acquisition Costs is Essential to Your Business
If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs ...
Five Ways to Rank Higher on Google
Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better chance of spotting BigFoot at a backyard barbeque.
Elements of Inbound Marketing: Content is King
When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll our eyes, unless you are looking for a new home and then you ...
Mapping Your Marketing Strategy With Data
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a ...