Blog

Trade Show Spotlight

Posted by adWhite Marketing Team on 29 May, 2013

Trade shows and special events can seem daunting when it comes to making your brand stand out on social media; while you want to spark buzz, you also want your audience to be engaged in your message. Here’s a few ideas to help you do both w...

Topics

Inbound Marketing

The Art of the (virtual) Elevator Speech

Posted by adWhite Marketing Team on 15 Apr, 2013

An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important...

Topics

Digital Marketing, Marketing Strategy

Social Media Demographics: Who’s Using Which Sites?

Posted by adWhite Marketing Team on 26 Mar, 2013

In our last post, we challenged you to use demographics to target your market on social media. If you’re still puzzled on where to find gene...

Topics

Social Media

How to Use Social Media to Target Your Market

Posted by adWhite Marketing Team on 13 Mar, 2013

“Target your market” is a topic discussed quite often… but many business owners still do not understand what that actually means. To level t...

Topics

Marketing Strategy

A Lesson in Collateral Consistency in the Digital Age

Posted by adWhite Marketing Team on 19 Feb, 2013

Today, we're talking web collateral. While you may understand the importance of collateral (brochures, promotional items, etc.) in spreading...

Topics

Digital Marketing

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Blog

Trade Show Spotlight

The Art of the (virtual) Elevator Speech

Social Media Demographics: Who’s Using Which Sites?

How to Use Social Media to Target Your Market

A Lesson in Collateral Consistency in the Digital Age

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