Should You Use Long Form or Short Form Content?
Long Form vs. Short Form This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or ...
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Need Help With Video Content Creation? Win A Book of Timeless Advice
It's throwback Thursday, and we're throwing it back to 1957 with a fun vintage giveaway! I highlight it here in this quick video, but if you're not in the mood to watch a video about creating videos ...
Responsive Web Design Benefits
Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below website looks slightly different when viewed on a desktop ...
Embracing buyer personas: Gaining buy-in across your organization
Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In some companies, the marketing department (whether that ...
Kleenex Video Campaign Strikes Emotional Chord
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the response the brand wanted. This particular video was created by ...
6 Benefits of Creating Buyer Personas for Your Business
Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think ...