If Content Is King, Context is Queen
Twenty years ago, Bill Gates famously wrote “Content is where I expect much of the real money will be made on the Internet…” His essay was tittled “Content is King.” Two decades later it seems his ...
Marketing Insights
Tailored marketing that grows with your business
6 Tips for Turning Your Passion Into a Successful Business
Do what you love and love what you do. How often have we heard this line? Or its familiar cousin: “if you love what you do, you’ll never work a day in your life.” Maybe that’s true for small ...
Should You Use Long Form or Short Form Content?
Long Form vs. Short Form This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or ...
Need Help With Video Content Creation? Win A Book of Timeless Advice
It's throwback Thursday, and we're throwing it back to 1957 with a fun vintage giveaway! I highlight it here in this quick video, but if you're not in the mood to watch a video about creating videos ...
Responsive Web Design Benefits
Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below website looks slightly different when viewed on a desktop ...
Embracing buyer personas: Gaining buy-in across your organization
Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In some companies, the marketing department (whether that ...