Marketing Insights
Tailored marketing that grows with your business
Trade Show Spotlight
Trade shows and special events can seem daunting when it comes to making your brand stand out on social media; while you want to spark buzz, you also want your audience to be engaged in your message. ...
The Art of the (virtual) Elevator Speech
An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important in the realm of social media, while it may seem difficult ...
Social Media Demographics: Who’s Using Which Sites?
In our last post, we challenged you to use demographics to target your market on social media. If you’re still puzzled on where to find general statistics to see where to use your social media sites, ...
How to Use Social Media to Target Your Market
“Target your market” is a topic discussed quite often… but many business owners still do not understand what that actually means. To level the playing field, targeting your market is crucial to your ...
A Lesson in Collateral Consistency in the Digital Age
Today, we're talking web collateral. While you may understand the importance of collateral (brochures, promotional items, etc.) in spreading your business’s name, you might need some help developing ...