Inbound Marketing Terms 101
Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the world. When you get a group of accountants (or doctors, ...
Marketing Insights
Tailored marketing that grows with your business
What Is Inbound Marketing, Anyway?
These days, inbound marketing is the leading marketing method for companies that want to grow their business. The most successful organizations have embraced the inbound method to attract prospects, ...
10 Small Business Digital Marketing Trends for 2016
Happy New Year! Now is the time many of us feel optimistic and motivated for a fresh start. The holiday madness is over, and January provides a perfect opportunity to focus on updated goals and ...
5 Ways Content Marketing Can Help Your Small Business
For some businesses, content marketing is a familiar term and a critical part of their overall marketing strategy. But others have never even heard of it, and for them the concept of sharing ...
Message Crafting in the Midst of March
In the craziness of work, life, numerous tasks and even Spring Break, we often forget the main reason we do everything we do. The same is true of companies – it’s easy to neglect the purpose behind ...
Special Holiday Sponsorship Ideas
A few months ago, we discussed what LJF Marketing calls “eat more ice cream”. Today, we want to encourage you to eat more ice cream – with sprinkles – this holiday season! The sprinkles on top of ...