Responsive Web Design Benefits
Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below website looks slightly different when viewed on a desktop ...
Marketing Insights
Tailored marketing that grows with your business
Embracing buyer personas: Gaining buy-in across your organization
Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In some companies, the marketing department (whether that ...
Kleenex Video Campaign Strikes Emotional Chord
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the response the brand wanted. This particular video was created by ...
6 Benefits of Creating Buyer Personas for Your Business
Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think ...
Inbound Marketing Terms 101
Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the world. When you get a group of accountants (or doctors, ...
What Is Inbound Marketing, Anyway?
These days, inbound marketing is the leading marketing method for companies that want to grow their business. The most successful organizations have embraced the inbound method to attract prospects, ...