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The Importance of Customer Experience on Your Website

Posted by Taylor White on 18 Dec, 2020
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference between success and failure. Customer experience can be defined as the sum of all experiences your c...
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Topics

Digital Marketing, Inbound

The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
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If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...
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Topics

Digital Marketing, Marketing Strategy

Google AMP Looks to Optimize Content Across All Mobile Devices

Posted by Taylor White on 16 Nov, 2020
lady wearing a blue shirt standing in front of a gray wall holding her cell phone
They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the sam...
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Topics

Content Marketing, Digital Marketing, Google

Make Sure Your Email Marketing is Clicking: CTR is a Key Metric

Posted by Taylor White on 5 Oct, 2020
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Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hop...
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Topics

Email Marketing

Permission-Based Marketing That Works

Posted by Taylor White on 28 Aug, 2020
Girl sitting on steps with Laptop in her lap
Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get t...
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Topics

Small Business Marketing, Digital Marketing
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The Woodlands, Houston, TX

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