The Importance of Sales and Marketing Alignment
The vitality and success of a business depend on having effective marketing and sales teams. Companies look to their marketing team to research target markets and bring back viable leads. The sales ...
Marketing Insights
Tailored marketing that grows with your business
Why Content Is More About Quality Than Quantity
It seems that Twitter, Facebook, YouTube and Instagram are inundated with copious amounts of new content every single day. Although more is usually better, this is not necessarily true when it comes ...
Video Marketing: Today's Necessity
Adopting video into your marketing campaign is no longer a fancy addition. Today's users prefer to engage with this kind of content over any other form. As more of your competition uses video content ...
How to Respond to Negative Customer Reviews on Social Media
Our clients ask us about this from time to time. Thankfully for many of our clients it's a rare occurence to get a negative review, but they do happen. Most of the time the first thing someone does ...
The Time is Now...or is it?
Best Times to Post to Social Media: A Simple Guide When it comes to social media, timing is everything. Though it’s important to be engaging and consistent across social media channels, if you want ...
Inbound Marketing: Why Every Small Business Needs It
Small businesses with limited marketing budgets need to be strategic about how they spend their time and resources. Inbound marketing is an approach that helps you get more out of your campaigns ...