Marketing Insights

Posted by Taylor White on July 3, 2017

Have you heard about HubSpot's CRM? It really is free and it really is awesome. I'm running across more and more prospects every day who are using large, costly CRM's like Microsoft Dynamics and ...

Posted by Taylor White on June 16, 2017

Is it possible to conduct effective marketing campaigns with free tools (freemium resources)? I think the answer to this is yes, but I don't believe this can be your long-term strategy. Instead, this ...

Posted by Taylor White on May 24, 2017

HubSpot released their State of Inbound 2017 recently and I've only had a chance to briefly read it. I plan to go back and read it several more times and truly focus on each section and each fact so ...

Posted by Taylor White on April 24, 2017

Are you familiar with industry specific marketing email statistics? I'm normally a temporary expert in this - looking up the stats as I begin to work with a new client. It's always good to know what ...

Posted by Taylor White on April 4, 2017

The short answer is yes, there is nothing wrong with using stock photos in your marketing. BUT, it's not that simple. I believe that stock photos are a necessary evil, especially because many small ...

Posted by Taylor White on March 17, 2017

I've been asked this question a lot by prospects I'm discussing inbound marketing with. Since I talk to them about how much more effective inbound marketing is compared to traditional print or ...