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The Role of Video in Sales

Posted by Taylor White on 26 Feb, 2019

A lot has been written about how important video is to marketing, but I want to dig deeper into how video affects sales. Marketing and sales are tied together and both are essential to the other. I believe that video affects both marketing ...

Topics

Sales & Marketing Alignment, Customer Testimonials

How to and How Not to Get Online Reviews

Posted by Taylor White on 9 Jan, 2019

Reputation Management Concept on the Mechanism of Metal Cogwheels.-1

First off, reviews are important. You obviously want more positive than negative, but negative reviews aren't business busters as long as yo...

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Less Email, More Productivity

Posted by Taylor White on 7 Jan, 2019

Background with media email icons on blue

We've all become obsessed with email and it's killing our productivity. Numerous articles on this subject have already been written, but I'l...

Topics

Email Marketing

HubSpot Reports vs. Google Analytics

Posted by Taylor White on 12 Dec, 2018

Graphs, charts, business table. The workplace of business people.

We've had a few clients ask us about this recently — mostly about some differences they see between Google Analytics and HubSpot. These clie...

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Who Are You Designing Your Website For?

Posted by Taylor White on 4 Dec, 2018

Seems like a simple question with a simple answer. Of course, you're designing your website for your customers or — better yet — your prospe...

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Blog

The Role of Video in Sales

How to and How Not to Get Online Reviews

Less Email, More Productivity

HubSpot Reports vs. Google Analytics

Who Are You Designing Your Website For?

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