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Cloud-Based Tools I Use Daily

Everyone has heard about the cloud I'm sure. Even if you don't understand it, it's likely that you use it or tools that are within the cloud daily. I use HubSpot daily and I have for the past several years. HubSpot is sales and marketing so...
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Powerful Words in Marketing

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For those of us who use language daily to capture and convert, words are some of our most powerful tools. Here are some of the many words th...
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The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy

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With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical...
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How & Why do Blogs go Viral?

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Any online content can go viral — a blog, a social post, a video, an article — anything. However, there’s no magic number or exact definitio...
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Inbound Marketing FAQs

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Hopefully you've been hearing the buzz about Inbound Marketing, and you know that attract-convert-close-delight isn't a dating metaphor! Her...
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