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New 2020 Targeting Restrictions for Google Ads: What You Need to Know

Posted by Morgan Tate on 19 Aug, 2020
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the updates in “… an effort to improve inclusi...
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Topics

PPC, Google

Mapping Your Marketing Strategy With Data

Posted by adWhite Marketing Team on 11 Aug, 2020
line graph drawn with a black marker held by a woman's hand on clear glass
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a ...
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Topics

Inbound Marketing, Digital Marketing

Google Shopping Ads 101

Posted by Morgan Tate on 6 Aug, 2020
Pictures of Google Shopping Ads with Prices and Ratings
What Are Google Shopping Ads? Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the pa...
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Topics

PPC, Google

Now is the Time to Improve Your Online Presence

Posted by Taylor White on 17 Jul, 2020
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that ...
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Topics

Content Marketing, Small Business Marketing, Email Marketing, Digital Marketing

Email Shows Its Resiliency During COVID-19 Pandemic

Posted by Taylor White on 14 Jul, 2020
In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundit...
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Topics

Email Marketing, Inbound
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